Luxury cruising is booming. With nine new ships on order, the luxury lines are looking at 32 ships and 11,790 berths by 2012 — the largest capacity in the sector’s history. American Express Travel attributes the upswing to pent-up demand and to a wide range of new offerings aimed at upscale baby boomers, including new and exotic ports of call, butler service, gourmet meals, private shore excursions, golf and scuba outings, and customized cruise planning. Luxury cruise operators are betting that the enthusiasm for such offerings will be long-lived.
Luxury cruising is the next big thing